The Management Team

Mark Serrano - Founder and President

Mark Serrano has enjoyed a twenty-year career in leadership roles in presidential campaigns, public policy issues campaigns, international public affairs, and other public relations programs. In 1996 Mr. Serrano founded ProActive Communications, a successful and growing public, government, and media relations company. Throughout his career, Mr. Serrano has successfully integrated a variety of technologies into corporate and community communications programs. In 2002 Serrano became the national spokesman for a major advocacy organization, providing a high-profile media role that, along with other political and media work, inspired the concept of video commenting and the subsequent design and development of VOPED’s unique web applications and online services. VOPED was formally launched in May, 2008 as a new business enterprise.  

Ken Conner - Vice President - Technology

Ken Conner has over eighteen years of experience in designing, developing and implementing software solutions for major corporate clients. Mr. Conner has developed numerous production web applications and web-based platforms in the fields of online investing, institutional money management, customer portals, e-commerce, video encoding, content delivery, and for civic/community organizations. Mr. Conner oversees the design and development of all of VOPED’s web applications and supporting technical services.

Ellen Serrano - Vice President - Operations

Ellen Serrano has over eight years of experience in the communications field, including the management of a national public and media relations program that included securing major corporate sponsorship, the oversight of program branding initiatives, video productions, message development, and thousands of earned media placements in the top 200 demographic market areas throughout the U.S. Ms. Serrano has steered the design, development, operational management, and launch of the VOPED web applications and leads the VOPED management team. 

David W. Hiltner - Vice President - Business Development

David Hiltner brings more than twelve years of direct media experience to the VOPED management team and leads the development and the implementation of VOPED's marketing and sales strategies. Mr. Hiltner previously served as the Director of Marketing at The Washington Business Journal and also served for nearly ten years at Cox Enterprises where he held many different high-level marketing and sales positions and helped to fuel the growth of the company’s marquis online brands: autotrader.com and autoextra.com.