Nielsen: Connected devices gaining online viewers ~ Fierce Online Video Statistics indicate this is the first time computer watching has overtaken TV watching Longer Online Videos See More Ads, Higher Completion Rates ~ eMarketer Ads in videos 20 minutes or longer have a completion rate of more than 9 in 10 comScore Releases January 2013 U.S. Online Video Rankings ~ [...]
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March
It is gratifying when you see research data that validates your gut instinct about market trends. Everyone knows the smartphone marketplace is exploding, but now we have data to see where the trend is headed, and the limitless possibilities it represents for marketers across sectors. comScore, the organization which specializes in “measuring the digital world [...]
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