It is gratifying when you see research data that validates your gut instinct about market trends.  Everyone knows the smartphone marketplace is exploding, but now we have data to see where the trend is headed, and the limitless possibilities it represents for marketers across sectors. comScore, the organization which specializes in “measuring the digital world [...]

Politicians have learned to do it. So have companies – from successful entrepreneurial upstarts to established Fortune 500 companies, as well as trade associations and effective communicators of all kinds. In this case, it is the use of online video.  Businesses are employing online video today to generate sales through customer testimonials, explain shareholder results, [...]