TV anywhere is one of the latest technophile buzz words. It says that you will be able to access premium content anywhere anytime, even live programming delivered real time. The media love to root for the demise of the powerful. That’s why they report regularly on the unbundling of cable and satellite TV. Though there [...]

Only 3% of all of American homes had more than one television set in 1955. As the middle class grew and the size of screens grew through the years, 40% of households had more than one TV. In 2011, 31% of all homes with TV had four or more TV screens (35.9 million homes with [...]

Politicians have learned to do it. So have companies – from successful entrepreneurial upstarts to established Fortune 500 companies, as well as trade associations and effective communicators of all kinds. In this case, it is the use of online video.  Businesses are employing online video today to generate sales through customer testimonials, explain shareholder results, [...]

Visual media are powerful message carriers. Like most things in life, this can be both a blessing and a curse. The most recent example of this in consumer relations came at the height of the holiday season when an understandably disappointed customer of FedEx posted security video showing a courier dropping a computer monitor over [...]